24
Jun 11

Enterprise SEO definition

Search Engine Optimization (SEO) is a very broad and complex topic. And of course SEO differs a lot with respect to your requirements or the type of your content being promoted on the web. Its different from optimizing a blog to optimizing a 10 page static website or even a Content Management System ( CMS ) on the web. Recently the SEO industry have defined a new category of SEO (Which is a more advanced that normal SEO ) and its called Enterprise SEO. Let me define what is Enterprise SEO :

Enterprise SEO can be defined as the process of  implementing and maintaining a set of SEO related projects and evangelizing certain culture (focusing on SEO) inside large enterprise (web related) companies . So now we have to define ‘Large enterprise companies (web related)’ , to be more precise. Large enterprises are the ones which have more common attributes mentioned below :

  • Large number of public landing pages (more than 5000 pages) in which majority of the pages are dynamically created (which are not static HTML pages).
  • Contains multiple hosting servers where traffic is controlled by load balancers.
  • Update existing landing pages with content and structure changes.
  • Adds new landing pages.
  • Dynamic user generated content – Reviews, ratings and comments.
  • International presence.
  • Have good number of competing websites in participating industry.
  • Search engine Marketing (Like Google Adwords) is one of their key marketing campaigns.
  • Have a strategy to generate high ROI (return on investment).

Here are some enterprises which heavily depend depend on SEO managers to perform enterprise SEO :

  • Amazon
  • Ebay
  • Overstock
  • Top E-commerce websites
  • Top Content sites like Yelp, Zagat etc
  • Top product companies like Apple, Adobe etc

Please check for my future posts which will focus more on topics like top SEO tools for enterprise SEO and role of an Enterprise SEO manger.

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11
Jun 11

Edgerank checker tool a myth

If you have found my blog post searching for ‘Edgerank checker’ or a variable of that search term, let me tell you straight that nobody have created or anybody can create a tool called Facebook EdgeRank checker. The whole reason behind Facebook explaining Edgerank algorithm was to educate Facebook users and marketers on how they list news items in your news feed (mostly ‘Top News’).

We can also finda new website which popped up recently called edgerankchecker.com with a title ‘check your Facebook edgerank’. They have created that website just to get benefit from the number of users searching for the keyword terms ‘edge rank checker’. Please don’t expect them to give you a edge rank score as its totally impossible to compute a number. As I have explained what is Facebook Edgerank in my earlier post, it clearly compute the engagement between a user and an object at a particular time. You can never enter a number or value of each of the component which when multiplied gives you the edge rank score.

If you want to have a high edgerank score with a user or if you want your posts to be viewed by majority of your users, just increase your engagement with your friends / fan followers and you can see the impressions going up (which will be because your edgerank with that user have increased).Please see the below screenshot from my photography fan page . I had 3600 fans when I took this screen shot and I have received an impressions for more than 9000+ Facebook users. Also please check the number of likes and comments too for that update.

 

facebook edgerank checker

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10
Jun 11

facebook Edgerank What it is and how to calculate

There are lots of new changes and updates happening on Facebook product team. Facebook Edgerank is one among that and for a facebook marketer that’s really important. I would relate the Facebook edgerank to the SEO pagerank when Google started disclosing how they rank pages in their  search results. For Facebook marketers, its equally important to know how Facebook ranks their updates on your followers wall, especially the under the ‘top news’ tab in everybody News feed.

 

Facebook news feed

What is Facebook edgerank ?

Firstly I would like to differentiate between ‘top news’ and ‘Most recent ‘in Facebook news feed because the understanding is required to understand edge rank score. Facebook recently introduced ‘Top news’ tab in your Facebook wall , which list the most relevant updates for you (that Facebook feels based on your facebook usage data and interactions) , that they feel is the most interesting for you to know. The ‘Most recent’ will just list the latest updates from all of your friends updates and postings. The ‘Top News’ tab is selected by default when a user logins to their account and that really make it an important aspect of Facebook marketing for marketers.  And also it’s found that 50% of Facebook users check only ‘Top news’ and don’t know that ‘Most recent’ exist. The Facebook edgerank algorithm is the decision maker to decide which ones of your recent updates are required to be added under ‘top news’ on your friends news feed.

How is Facebook EdgeRank calculated?

The mathematical formula released by Facebook is

Facebook Edgerank = Affinity score * Weight * Time Decay

The Affinity score is a calculation for the affinity between the user and the creator of the item. Some of the measures that can help calculate the affinity are:

  • The messages being exchanged between a user and the creator of the item.
  • Number of times the  users profile was checked

The Weight is the type of the interaction between the Facebook users.  The following are some of the interactions which can considered when calculating weight (listed in the order of importance) :

  • A tag on a picture
  • Comments
  • Likes

The last and most obvious one is the Time. The older the post or update, the lower the time decay number.

So looking at each factor, all comes back to the most important factor in Social media marketing: User Engagement. The higher your engagement with your friends or fans, the higher will be your edgerank with a user. And the higher your edgerank score with a user, the higher is the chance of your update to get listed in the users ‘Top news’.

The pictorial representation of the Facebook edgerank is

 

Facebook edgerank explained

Please checkout a related article on Facebook edgerank checker

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17
Jan 11

My predictions for SEO in 2011

Here are some of my predictions for SEO in 2011 .

  • Google SEO is first and now Bing SEO is second

In 2010 , the SEO market was clearly focusing on Google SEO and the main reason being the search market share for bing was mere 11% . That trend has changed this year (has gone up) and it was reported recently that its been some where around 25 -30% now. So I truly believe that SEO engineers will have to deal with two search engines now equally for their clients and follow each search engines closely with their technology updates.

  • Anti-social will fail your SEO

We have seen a lot of  SEO engineers not much serious about Social Media and push the work to the marketing team. It’s been also seen when corporate leaders never feel social media and SEO are related in any ways and are two different sectors. All that is going to change in 2011,  as improving link building and link bait tricks can be made possible through social media. Social media marketing is going to be part of SEO strategies for corporate marketing decisions. The best supporting reason  being Bing incorporating Facebook likes into their search results.Google still trying hard to bring a better explanation on incorporating Social search to their main search result pages.

  • Click Through Rate (CTR) and ranking algorithm will mingle more

Google is pretty serious in using their click through rates (CTR’s) and making a smart decision improvising their search algorithm to incorporate decisions using this ‘data about data’ . The usage based data will be utilized this year  into their ranking algorithms to remove spam and showcase more read content.

  • Link Exchange going to die in 2011

2004-2005 saw the rise of Link exchange , but the trend for it has went low drastically. We will see no SEO expert putting their time on link exchange and will concentrate in bringing  the latest SEO strategies into play.

  • SEO Experts will need lot of skill sets

SEO experts will need to be an expert in lot of areas and the list of areas are  going to grow big. Some of the areas being Web analytics , Social Media , Improving site accessibility , improving Link/traffic , compete in vertical results (youtube, google images, google news, google blog search) etc etc . And of course there are lot of new items going to be added in this list.

I think we will have a tons of new predictions and soon we can consolidate into one list.

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