Jun 11

Top enterprise SEO tools for businesses

enterprise SEO tools

Here are a set of SEO tools that I mostly use and recommend.

Google Webmaster tools (GWT)
The Google webmaster tool is a very useful enterprise SEO tool and gives the enterprise SEO expert a lot of insights on current SEO details for their website. I would recommend that enterprise SEO should be starts with adding your website to the Google webmaster tools. I will be writing a separate post on explaining the advantages of having GWT.

Majestic SEO
The Majestic SEO is a great tool to understand the diversity of your external links coming to your website or to your competitor’s website (Competitive Analysis). The tools helps to evaluate how an SEO campaign (in building new external links ) performed in a new marketing campaign for a certain  period of time. They have a pretty good list of features in their sites and they are working on adding more.
Get more details here here

majestic SEO enterprise SEO tool

SEOMoz Tools
SEOmoz tools provide best of class data for enterprise SEO professionals to make wise decisions on their current organic search results. I recommend this SEO tool if your company can afford a PRO account or start with trial account by accessing this link here .

The HTTP fox is an add-on for Firefox and  is very useful plug-in to analyze how your web servers are responding to request to your web pages. It comes pretty much handy when you are moving your webpages to a new URL and you need to confirm whether they are showing valid 301 re-directs status messages. You can get the add-on here .

Link Sleuth
This SEO tool looks a little hacky but one of the best tool designed to find broken links in your site. Make sure you be a little careful when running this tool to live sites as it can use a lot of your server memory. I recommend to run the tool at off-peak time (when you have minimum visitors to your website). You can get the tool here .

UserAgent Switcher
I have a written a detailed blog post on this tool which helps to analyze a webpage accessibility as a search engine crawler . The tools helps you to perform SEO testing on web pages that got modified or built new. As you can find that UI developers are using all sorts of latest UI development techniques on web pages (Most of the time to make them cross browser compatible) and sometimes these  code snippets disallowing crawlers to access the pages. Please find my previous blog post on accessing web pages as crawlers.

Page load speed testing tool
As you know, Google loves webpages that loads faster and are lite. Pages with big images (in file size),  tons of  javascript calls (external and internal) etc makes search engine’s crawling experience bad and indirectly affects the webpage’s performance in search engines poor  . I mostly recommend the webpagetest.org website , where you can analyze how fast your web pages are loading and in detail report on which page element took the highest time to load.

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