Oct 11

Google Analytics adds SEO reporting

Google have launched SEO (Search engine Optimization) reports in Google analytics after you integrate with your Google webmaster tools account. This is great news for SEO’s around the world. I would guess this is Google’s first attempt to give direct reports to SEO professionals who are not good at web analytics (But I always recommend that a good SEO should be a good web analyst too).

Google analytics adds SEO report

So let’s look at the reports Google launched recently. Three kinds of reports are available to everybody from today and they are:

  1. Query reports
  2. Landing pages reports
  3. Geographical summary

The query reports list the top thousand user queries along with numbers of impressions, clicks, average position and the click through rate (CTR).  The impressions, clicks and average position are directly coming from the GWT and they have being joined with Google analytics CTR data. I would love to have this data when building custom reports in analytics.

The landing pages reports show similar data as a report and lists all the top pages in your websites. The report helps us to learn the top performing and sought after pages on your site with click through information. That way, with effective use of built-in filters you can identify the pages which have lowers CTRs or lowers clicks and higher impression, or higher average positions, perform more SEO optimization and improve results. These are some great details to make good decisions on SEO items.

The geographical summary reports all the top countries where you are doing great. If your business is in multiple countries, the report comes handy and is great to analyze your performance in each country you are doing business. This report also have a cool feature named “Google Property” which lists the performance based on various Google properties like Web, image, mobile (this is interesting data when Mobile traffic is very important nowadays).

If you have not yet discovered how to access this report , Please visit this “how to enable feature” blog post.

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