Oct 11

Google Analytics adds SEO reporting

Google have launched SEO (Search engine Optimization) reports in Google analytics after you integrate with your Google webmaster tools account. This is great news for SEO’s around the world. I would guess this is Google’s first attempt to give direct reports to SEO professionals who are not good at web analytics (But I always recommend that a good SEO should be a good web analyst too).

Google analytics adds SEO report

So let’s look at the reports Google launched recently. Three kinds of reports are available to everybody from today and they are:

  1. Query reports
  2. Landing pages reports
  3. Geographical summary

The query reports list the top thousand user queries along with numbers of impressions, clicks, average position and the click through rate (CTR).  The impressions, clicks and average position are directly coming from the GWT and they have being joined with Google analytics CTR data. I would love to have this data when building custom reports in analytics.

The landing pages reports show similar data as a report and lists all the top pages in your websites. The report helps us to learn the top performing and sought after pages on your site with click through information. That way, with effective use of built-in filters you can identify the pages which have lowers CTRs or lowers clicks and higher impression, or higher average positions, perform more SEO optimization and improve results. These are some great details to make good decisions on SEO items.

The geographical summary reports all the top countries where you are doing great. If your business is in multiple countries, the report comes handy and is great to analyze your performance in each country you are doing business. This report also have a cool feature named “Google Property” which lists the performance based on various Google properties like Web, image, mobile (this is interesting data when Mobile traffic is very important nowadays).

If you have not yet discovered how to access this report , Please visit this “how to enable feature” blog post.

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Sep 11

Google Analytics adds real time stats feature

The Google Analytics team has done it again – a new  innovative Analytics report – GA real time . Basically the real time report is going to give you an idea on the metrics when it’s just happens on your site. Something that any marketer or product owner wants to know when launches something new to their website. This was a feature that only Adobe Omniture’s SiteCatalyst used to have and now Google is ready to be at par with.
Google Analytics adds real time stats feature
What are the pros from this new feature in GA real time?

  • Hourly metric analysis

Web analysts and website optimizers can have a better understanding on their daily traffic numbers. They will be able to answer a few questions like

  1. What are the different traffic peak times for their website?
  2. Segmentation of traffic sources (direct/search/referral) in different time slots like hourly.
  3.  Usage metrics – bounces, conversions in different time of the day
  • Campaign analysis and measurement

If you are a marketer and you are launching a new campaign, real-time data can give you lot of good metrics to analyze you campaign performance. The data will give you a better understanding on what went well and what didn’t go well, which can eventually help you plan your next campaign in a better way.

  • Instant Social Media tracking

If you manage social media campaigns, this feature can help you understand social metrics in a better and faster way. It can help you decide the most converting social media tool to use at the correct time slot of the day.

How to access GA real time now?

If you want to access Google analytics real time feature, you need to switch to their new interface. Right now they can be accessed in the dashboards section but eventually move near the “home” section.
Accessing Google Analytics real time
They are still rolling out the feature to more users but if you want to be an early adopter, please visit this link and send the team a access request. These reports are accessible for everybody and is all free.

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